The Return of the Gabriel Boudier Wizard Competition & THe Unveiling of the 2023 Winning Recipe
Friday 1st March 2024 – Emporia Brands, is delighted to announce the much-anticipated return of the Gabriel Boudier Wizard Award Competition, challenging bartenders to create an original liqueur, not already available on the market. Simultaneously, Emporia Brands are launching last year’s winning recipe, Turmeric Liqueur, created by Xander Driver.
The Gabriel Boudier Wizard Award Competition is an innovative challenge, launched by Emporia Brands, inviting UK bartender to create an original liqueur recipe. The winning recipe is then developed by the award-winning liqueur producers, Gabriel Boudier, and introduced as part of their esteemed liqueur range, along with a prize of £1000.
Turmeric Liqueur, the creation of last year’s competition winner Xander Driver, is now officially being launched by Emporia Brands. A dedicated launch event is scheduled to take place in Leicester, Driver’s hometown, showcasing this inventive liqueur alongside his signature serves. This latest creation now joins the ranks of previous winning recipes from the competition, including Kaffir Lime Leaf (Samuel Bolton), Mustard Liqueur (Maria Vieira), and Nori Seaweed Liqueur (Matthew Cusworth).
Jack Rackham, Managing Director of Emporia Brands, expressed his excitement stating: “Gabriel Boudier’s reputation as the world’s leading liqueur company partnered with Emporia’s passion and expertise for new product development and innovation gave us another opportunity to challenge the talent of the UK bartenders to create an original cocktail liqueur. Xander’s Turmeric Liqueur is another fantastic example of the creativity and skill that’s involved to develop these truly unique liqueurs.”
THIS IS A CHALLENGE FOR ALL UK BARTENDERS! CREATE AN ORIGINAL NEW LIQUEUR RECIPE…
Registrations for the 2024 competition is officially open, with bartenders invited to register here. Detailed information, T&Cs and entry requirements, can be found on the website. The deadline for recipe submissions is set for 31st August 2024.
The competition will be divided into three regional finals, with the top 10 recipes from each invited to showcase their liqueur and signature serves before a panel of judges in September 2024. The three winners from these regional heats will then earn the opportunity to compete at the Grand Final in 2025, hosted at the historic home of Gabriel Boudier in Dijon, France. The winning recipe will then be developed by Gabriel Boudier for an official launch later in 2025.
For more information on registrations for 2024 please visit www.emporiabrands.com/gabriel-boudier-wizard-award or alternatively contact Emporia Brands on 01483 458700 | info@emporiabrands.com
