THE WIZARD AWARD COMPETITION 2024
Calling all UK BARTENDERS! Emporia Brands challenges you to create an original liqueur recipe. The winning concoction is then developed by the award-winning liqueur producers, Gabriel Boudier, and introduced as part of their esteemed ‘Bartender Liqueur’ range, along with a prize of £1000! Registrations and the entries are now open.
create an original liqueur
The Gabriel Boudier Wizard Award competition was launched nationally in 2015 by Emporia Brands. UK Bartenders are invited to create an original liqueur or créme recipe and enter it into the competition for the chance to win £1000 and their recipe developed by award-winning liqueur producers, Gabriel Boudier.
3 REGIONAL HEATS
Dividing the country into three regional heats (Wizard of the North, Wizard of the South and Wizard of Scotland), participating bartenders showcase their liqueur recipes and a simple and signature serve to a panel of industry experts judged on a strict criteria from Gabriel Boudier.
The winning Wizards of the regional finals will then be invited to the Grand Final taking place in Dijon, France. Here they will present their recipe to the Master Wizards of Gabriel Boudier, with one recipe being selected to be developed and launched that year.
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The Gabriel Boudier Wizard Awards is a competition for UK bartenders to come up with an original liqueur or crème recipe that is not commercially available and using only natural and ethically sourced ingredients.
UK Bartenders are required to register in the competition using this page, where they’ll be given neutral spirit to use to start creating their recipes. Once their happy with their recipe they can enter it using this page (deadline 31st August).
Regional final heats are then held across the UK in September with the top four bartenders being invited to present their liqueurs at the Grand Final at the home of Gabriel Boudier, Dijon, France.
Besides the cash prize of £1000, the triumphant Wizard receive product development, followed by a launch of their unique liqueur, joining the Gabriel Boudier Bartender range, alongside the previous winners.
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Read our Terms & Conditions and Competition Information
Register into the competition using the button above.
Receive your neutral beet spirit.
Get creative! Create an original liqueur recipe…
Enter your liqueur recipe (before 31st August 24) using the button above.
Good luck!
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1st March 2024 (Registration Opens)
31st August 2024 (Entry Deadline)
September 2024 (UK Regional Finals)
January 2025 (Grand Final in Dijon)
Summer 2025 (Winning Recipe Launch)
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Your recipe must be a liqueur, defined as either a Créme (ABV of over 15%, sugar content of over 250g/l) or a Liqueur (ABV of over 15%, sugar content of over 100g/l).
Your liqueur recipe must use a neutral spirit alchohol, with no limits to what ingredients you wish to include in your creation. The final recipe however must be a flavour that is currently not commercially available in your market. Emporia Brands will, on request, supply the neutral sugar beet alcohol, the same base as used by Gabriel Boudier (the competition is about the ingredients, not the base alcohol). It is, however, a condition, following Gabriel Boudier’s policy, that you must use 100% natural ethically sourced ingredients, with no artificial or synthesised flavours or colourings.
There is no restriction on how you create your liqueur, using either distillation, percolation, infusion, maceration or maturation. NB Some ingredients can, during these processes, create harmful by-products; these are unlikely to affect most recipes, but recipes must be submitted in advance for checking, and Emporia Brands reserves the right to disqualify any entry on the grounds of safety.
Entrants will discover that the optimum times for the above processes vary according to the ingredient - some very quick, some require weeks. Emporia Brands is happy to comment on any entrant’s recipe in line with the rules above.
The liqueur must be presented in a final filtered quality, ready to serve, but may include any of the ingredients in solid form if part of the final recipe.
Each Wizard needs to complete an initial registration and entry form online which includes details of the recipe and process, together with the recipe for the perfect serve cocktail.
All entry forms will be judged by a panel led by Jack Rackham, Director of Emporia Brands.
It is a condition of entry that there is no intellectual property retained by the entrant. Should the recipe be selected for commercial production no entitlement to financial or any other benefit will accrue to the entrant.
You must stock at least one Gabriel Boudier in the bar you work in.
The Previous Winners:
XANDER DRIVER
TURMERIC LIQUEUR
Xander Driver, a talented bartender from 33 Cank Street in Leicester, captivated the judges with his Turmeric Liqueur recipe, the perfectly balanced flavour and innovative use of the liqueur in his cocktails was enough to secure his crown in 2023.
Matthew Cusworth
Nori Seaweed LIQUEUR
Matthew Cusworth, from Hoot the Redeemer in Edinburgh, wowed the judges with his original Nori Seaweed Liqueur recipe, using a combination of Nori, Dulse, Lime Peel and Grapefruit Peel, which secured him first place in the 2021 Wizard Grand Finals.
Maria Vieria
Mustard Liqueur
Maria Vieira, liqueur Wizard from East London Liquor Company, payed homage to Dijon’s other iconic product, mustard. This extraordinary liqueur achieved the tricky feat of balancing the heat of Dijon mustard with the sweetness required of a liqueur and impressed the judges with her amazing Bloody Mary signature serve.
Samuel Bolton
Kaffir Lime Leaf LIQUEUR
Samuel Bolton was crowned Wizard for his original Kaffir Lime Leaf Liqueur recipe, taking home the grand prize with his impressive understanding of the comercial aspects of the liqueur category and his delicious liqueur, alongside his cocktail serves Kaffir & Tonic and Kaffir Gimlet.