Daddy Rack Launches ‘Jimmy Rack’, an Authentic & Original Cask Strength Tennessee Straight Rye Whiskey
Wednesday 12th June 2024 – Emporia Brands is proud to announce the UK launch of Daddy Rack’s latest creation: a Tennessee Straight Cask Strength Rye Whiskey (95% Rye & 5% Malted Barley), named Jimmy Rack. This exceptional small batch whiskey is now available to order through Emporia Brands.
Daddy Rack has always been about bring authenticity and originality to whiskey making, and the Jimmy Rack Tennessee Straight Cask Strength Rye is no exception. Instead of following the common trend of 40% or 50% ABV, Master Maker & Blender, J. Arthur Rackham, aka Daddy Rack, decided to preserve the cask strength of 61.3% ABV (122.6 Proof). He believes that “if the spirit is made well, the cask strengths can be some of the most beautiful expressions. They’re truly uncut diamonds!”
The name Daddy Rack comes from a nickname given to Master Maker & Blender J. Arthur Rackham by his daughter and her friends. After he organised a special birthday night out for them, hosted by one of his bar friends, he received a thank-you note that read, “Thank you Daddy Rack.” Continuing the tradition of naming releases after nicknames, Jimmy Rack has a different origin. It is a name his father gave to him in honour of his brother, who lost his life at 19 during the Anglo-American beach landing at Salerno, Italy, in September 1943. To this day, his family still calls him Jimmy, making Jimmy Rack Cask Strength Tennessee Straight Rye Whiskey is a homage to his uncle.
A testament to Daddy Rack’s meticulous process, Jimmy Rack is crafted with the same authenticity, involving double distillation using short column and copper pot stills. Additionally, the whiskey undergoes ‘Double Mellowing’, using the Lincoln County Process, which involves filtering the whiskey twice through maple charcoal. This enhances the whiskey by removing impurities while preserving the rich flavours and aromas whiskey lovers cherish and resulting in a whiskey with unparalleled smoothness.
Launched last month in Tennessee, with tasting curated by Daddy Rack in over 40 liquor stores throughout the state, Jimmy Rack was a big hit, becoming the favoured rye of many of the store owners.
Crafted from a mash bill of 95% rye and 5% malted barley, Jimmy Rack is an authentic small batch release, with only 20 carefully selected barrels used. This attention to detail ensures an original whiskey experience, staying true to tradition with the quality and heritage of Tennessee whiskey with no colourings or preservatives added, as Tennessee Straight Whiskey should be.
Bartenders and liquor store owners were quick to recognise its excellence, with many now calling it “their new favourite rye whiskey”.
“I wanted to create something for bartenders globally but that would also excite the liquor store owners, an original but authentic Tennessee Straight Rye whiskey, high proof, cask strength and double mellowed” commented J. Arthur Rackham.
Often referring to the higher cask strength ABVs as ‘muscle whiskeys’, J. Arthur Rackham explains he finds they are normally favoured in the USA over the lower proofs. “Add a few drops of water to Jimmy Rack and the whiskey explodes in flavours and aromas, it’s a wonderful experience and you can adapt it to your taste” explains J. Arthur Rackham. Nicknamed a ‘bartenders dream’ Jimmy Rack is set to inspire a generation of new whiskey drinkers.
“If the spirit is well made, the cask strengths can be some of the most beautiful expressions”
Retailing at £69.95 in the UK and stocked by retailers such as Master of Malt for their ‘Pour & Sip’ whisky subscription, Difford’s Guide and iconic independents like Gerry’s in London. For more information about Daddy Rack and its products please visit www.daddyrack.com and for UK distribution or stocking information please contact info@emporiabrands.com.
