“Meet the Polish Rye” - Wyborowa Vodka
We’re proud to welcome the rich-historied and highly awarded Wyborowa Vodka to our portfolio of premium spirits from 1st October 2023. A true gem of Polish heritage…
One of the most popular vodka brands in the world, Wyborowa is proud to be one of the few vodkas in Poland to be eligible for the designation of origin “Polish Vodka”. Wyborowa’s production process is based on the Polish distillery tradition, perfected over the course of nearly 500 years, and uses only Polish ingredients of the highest quality. The result is an award-winning combination that has secured Wyborowa gold medals at World Spirits Awards for the past three years in a row, ensuring their continued reputation for excellence.
As past of its relaunch to the UK market, Wyborowa’s Polish rye vodka will be produced at 37.5% ABV (down from 40% ABV), in live with the brand’s global export strategy. Previously distributed by Pernod Ricard UK, Wyborowa Vodka is renowned for its purity and high quality: the production process, passed down through the generations, involves multiple distillations and filtration techniques to achieve a clean and smooth spirit. That smooth finish and new, more accessible ABV level means it is perfect to be served neat as a sipping vodka, mixed, or used in cocktails.
Rui Silva, Export Manager of Wyborowa, reflects, “Wyborowa Vodka has been produced continuously in Poland since 1927, following traditional methods and using selected Polish rye grain. It is full bodied and full of character with a smooth and silky texture, featuring the natural sweet touch that is so characteristic of quality vodkas made in Poland. It is one of the most important vodka brands both in Poland and internationally, and with this new distribution agreement, we intend to build a stronger presence in the important UK market, one of the most important vodka markets in the world and achieve a sustainable growth by conquering the preference of the UK consumers with a high-quality vodka, the traditional and values of Polish hospitality!”.
“…It is one of the most important vodka brands both in Poland and internationally…”
Jack Rackham, Managing Director of Emporia Brands, said, “We are delighted to welcome Wyborowa into our portfolio and to build on the brand’s current distribution, as we believe the brand has huge potential in the UK. Wyborowa’s history, focus on sustainable production methods, exceptional quality and competitive price postitioning make it a natural fit for Emporia.”
Only a few vodkas in Poland can use the name ‘Polish Vodka’ assigned by the Polish Vodka Association to vodkas fulfilling the following conditions:
Contains no other additives than water.
Are made from ethanol of agricultural origin, produced exclusively from traditional cereals grown in Poland.
The whole process of its production and bottling must be carried out in Poland.
Wyborową Vodka exemplifies the heritage of Polish craftsmanship with its long history. Crafted Fromm meticulously selected Polish rye, Wyborowa’s production process combines tradition with modern techniques to achieve its distinctive smoothness, velvety mouthfeel, purity and subtle sweet notes.
Wyborowa Vodka will be available to order from Emporia from the 1st October 2023. To arrange a tasting, stocking information or PR please contact info@emporiabrands.com or call us on 01483 45700.
