Tanduay Rum Ranks Number 1 In The Best Selling Rum Brands In The World!
A huge congratulations to Tanduay Asian Rum for claiming the title of ‘The World’s Number 1 Best-Selling Rum Brand’ (The Spirits Business 2023).
Tanduay Asian Rum, the World’s biggest-selling rum brand, reported a double-digit increase in 2022, souring by 16.1% to 27.4 million cases.
The Philippine brand remains far above its nearest competitor, Bacardi, with nearly 4m cases between them. If double-digit growth continues for Tanduay, we could see it surpass the 30m-case threshold in the near future.
Tanduay Rum has recently been launched in the UK through Emporia Brands and is now available to stock at bars and retailers. For more information or to arrange a tasting please contact info@emporiabrands.com.
the world’s number 1 best-selling rum brand of 2023
Last year, rum continued its time in the spotlight with particularly promising growth in the premium-plus arena. In July 2022, CGA reported that UK sales of rum surpassed £1 billion in the previous 12 months, meaning it now accounts for a bigger market share than whisky.
Text has been kindly reshared from The Spirits Business ‘Top 10 best-selling rum brands’.
