Daddy Rack Tennessee Straight Whiskey Is Now Available At Waitrose
Daddy Rack Tennessee Straight Whiskey will be stocked in 119 Waitrose stores throughout the UK from 26th October 2021.
Daddy Rack, an authentic Tennessee Straight Whiskey, which launched into the UK in spring 2021, has achieved its first national grocery listing with leading supermarket chain Waitrose, and will be stocked in store and online from 26th October. Now available in 119 stores nationwide, Daddy Rack will be available for consumers to purchase for £35.
Made from a unique recipe and produced in small batches, Daddy Rack is Double Mellowed, a distinctive process of filtration through maple charcoal (twice) to create the smoothest, silkiest finish imaginable. The smooth and characterful whiskey is created by the Master Maker and Blender J. Arthur Rackham, aka Daddy Rack himself, an Englishman who started his career in Cognac leading him to become the experienced Master Maker and Blender of premium spirits he is today.
Daddy Rack launched in Tennessee last Fall into 80% of the State’s liquor stores, delighting local whiskey lovers with a true to tradition, authentic Tennessee Straight Whiskey. After a very successful local launch in its home state, Daddy Rack crossed the pond in Spring 2021, first to the top whiskey retailers in Scotland, then steadily increasing its national presence through key UK online retailers and finally nationwide retail through Waitrose. The new Waitrose listing is the first with a nationwide grocer for the brand as it welcomes drinkers to “Say Hello to Double Mellow”.
DADDY RACK LAUNCHED IN TENNESSEE LAST FALL INTO 80% OF THE STATE’S LIQUOR STORES, DELIGHTING WHISKEY LOVERS…
J. Arthur Rackham comments, “I’m extremely proud of Daddy Rack as it has long been an ambition of mine to create an authentic Tennessee Whiskey, therefore it’s with great pride that we launch the brand into Waitrose - working with such a premium grocer at a national level means we can introduce Daddy Rack to even more consumers.”
Daddy Rack has a philanthropic focus; in every market Daddy Rack is sold in, a local charity or philanthropic cause is supported in that country. Daddy Rack has partnered with Equal Measures to support its cause, proudly donating 50p with every bottle sold in the UK. Positively influencing diversity in the cocktails and spirits industry - Equal measures is a community group focusing on improving ethnic diversity in the drinks business, inspiring and training new professionals from minority ethnicities in bartending, as well as improving the working experiences of those of Black, Asian or other minority ethnicities in the trade.
Not only is Daddy Rack incredibly delicious in a wide range of cocktails as well as in a sipping glass, Daddy Rack works wonderfully as a versatile ingredient in a variety of delicious dishes, inspired by the Southern State of Tennessee.
